Kathleen Hall, general manager of global advertising for Microsoft, has been promoted to the company's top advertising position. Hall will run the global advertising and media business as corporate vice president.
Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the results poured in, but any positive marketing spin thoroughly backfired, with the tablet relegated to a kickstand for its biggest rival.
Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.
This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me" YouTube video make their return in a Ragú spot, and if the tablet war is a dance-off, the iPad just got served by Microsoft.
There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit, Donny Deutsch recorded his CNBC show The Big Idea live on stage, rapping with a mellow Jay-Z and then with the visionary himself, Bill Gates.
Is Microsoft signaling that the company is getting out of the brand advertising business? Its latest round of layoffs sure seem to indicate so.