Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of mainstream beer sales—especially Bud Light, which tallies $3 billion more in sales than its closest competitor, Coors Light. The data, via IRI and Beer Advocate, are from 2013 but likely still quite accurate. Yuengling stands alone as the only privately owned craft beer in the Top 20, and VinePair notes that smaller brewers make up just 15 percent of sales. (Oh, and the site has another graphic suggesting microbrewed upgrades for the light beer lovers among you.) If nothing else, the chart highlights the silliness of Budweiser's Super Bowl ad positioning craft beer as some sort of anti-American hipster insurgency. Anheuser-Busch seems to be doing just fine without having to spend millions in ad dollars to crush the craft beer movement.
Beer cans are booming, which is great if you like your craft brew easily portable, crushable and recyclable. But it's also great if you're a packaging designer. The can comeback, led by brands like Ska Brewing, Oskar Blues and New Belgium, has opened up a 360-degree canvas for label designers typically restricted to the few stickers on a beer bottle. Thrillist has (with the help of CraftCans.com guru and Canned! author Russ Phillips) created a handy gallery of its picks for the "10 coolest-looking beer cans in America." And while I was glad to see a few of my personal favorites on the list (including my friends and neighbors at Good People Brewing in Birmingham, Alabama), I feel like they left off a few brews that are practically works of art. You can see Phillips' picks above and learn more about each on Thrillist. Below are a few of my own selections: