The Obamas Gave an Intimate Behind-the-Scenes Virtual Reality Tour of the White House
Performance Marketing
In exactly one week, the Obamas will move out of the White House. After eight years, President Barack Obama and his family will move to a new home as his [...]
Facetime: Photos From the Latest Awards, Festivals and Premieres
Brand Marketing
The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New [...]
Upworthy Claims It Can Deliver Its Positive Spin for Brands
Performance Marketing
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world.
How the Fist Bump Became Mainstream Enough for an Insurance Company
Brand Marketing
There’s no agreement as to where the gesture originated. Some say on the basketball courts in the 1970s. Some point to the Wonder Twins. Others say the boxing ring where [...]
This Startup Agency Counts Michelle Obama Among Its Clients
Brand Marketing
Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office
Bert and Ernie to Plug Veggies to Kids
Brand Marketing
Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples.