Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that.
Trevor Noah is not a household name, or at least he wasn't yesterday. The comedian has been a Daily Show contributor for all of three months, and now he's taking over the whole thing when Jon Stewart departs "sometime later this year," in the words of Comedy Central president Michele Ganeless. But the network is confident it has the right person for the job.
From the Mobile World Congress in Barcelona to a charity event in Beverly Hills, media personalities from tech to Hollywood were out in full force.
It's not just South Park DVDs anymore: Comedy Central has established Comedy Central Enterprises, which will oversee various ancillary businesses of the MTV Networks cable concern, including consumer products, home video, CDs, digital downloads, publishing and live touring. Mitch Fried will head the new division as evp and report to Comedy Central president Michele Ganeless.