When Interpublic announced the creation of the Mullen Lowe Group on May 8, the holding company said Lowe and Partners chief Michael Wall helped "create the roadmap" for the merger even as he planned his own departure from the new entity.
Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network," will be run by Mullen CEO Alex Leikikh. And as Leikikh becomes global CEO, Lowe CEO Michael Wall will exit.
Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York. And her hire represents the latest in a series of concrete steps that Lowe has taken to reestablish itself in the U.S.