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Michael Phelps lights up some Subway buzz

Creativity

There's plenty of dopey drug-related wordplay on the Web today surrounding Michael Phelps' debut as a Subway pitchman. I'd rather not add to that and bring anybody down. Sure, I [...]


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Speedo is sick and tired of all those jokes

Creativity

MediaDailyNews has a piece on Speedo’s efforts to “gain a beachhead as a fashion and lifestyle marketer.” Primarily, this seems to mean getting people to forget the only thing they [...]

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Swimming upstream

Creativity

We’re not sure how to interpret this little bit of post-Olympic endorsement news: that multiple gold medal winner Michael Phelps has signed a global deal to promote an MP3 player [...]