Why GoPro’s Instagram Strategy Should Catch Apple’s Eye
Performance Marketing
The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. [...]
Fashion Brands Dominate Instagram Video
Performance Marketing
Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion.
Derek Lam Believes in Fashion for the Masses
Brand Marketing
Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But [...]
Designers’ Beauty Lines Offer Luxe on a Dime
Brand Marketing
Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.
Ben & Jerry’s Is Early Winner in Instagram Ad Race
Performance Marketing
Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion.
Michael Kors’ First Instagram Ad Gets Instant Complaints
Performance Marketing
The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking [...]