Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat
Performance Marketing
Being single is big business in China.
Michael Kors Bet Big on Instagram Marquee Ads, and It’s Paying Off
Performance Marketing
It's been two months since Michael Kors became the first brand to test Instagram's new Marquee video ads, which it used to debut its Jet Set 6 Collection.
Will Instagram’s Advertising Gold Rush Send Users Running?
Performance Marketing
After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, [...]
Why Designer Tech Accessories Are a ‘Smart’ Bet This Holiday Season
Performance Marketing
When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases.
This Week’s Must-Haves: Lilly’s Sold-Out Target Collection and More Stylish Finds
Brand Marketing
This week, the Adweek staff is highlighting must-have items including customized clutches, neon makeup shades for summer and tees featuring Yves Saint Laurent. Take a look!
These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes
Performance Marketing
With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week.