Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing
Brand Marketing
Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence.
What Is ‘Mudvertising’ and Why Are Marketers Diving In?
Brand Marketing
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands.
Jamie Barrett Doesn’t Need to Brand His New Agency
Brand Marketing
Specs Age 51 New gig Co-founder, cd, barrettSF Old gig Partner, ecd, Goodby, Silverstein & Partners
Majesco Skips Traditional Media Mix With NBA Baller Beats
Performance Marketing
As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms [...]
Rare Tub of McDonald’s McJordan Barbecue Sauce Sells for $10K
Creativity
Michael Jordan might not remember the McJordan burger, which graced Chicago-area McDonald's locations in the early 1990s, but clearly someone does, as an unopened gallon of the barbecue sauce designated [...]
Public Health Groups Target Michael Jordan Gatorade Ad
Brand Marketing
A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too [...]