Why Celebrities Want to Be in PepsiCo’s Ads
Brand Marketing
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate [...]
A Hard Day’s Night: Bieber Special Flops
In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage [...]
CBS Scores Second Biggest Grammy Audience of All Time
Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS.
Rebranding Duke
Brand Marketing
Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima.
For sale: Michael Jackson’s burnt Pepsi hair
Creativity
Just last night I said to the wife, "You know what I'd really like? Some of Michael Jackson's hair. In fact, I want the toasted tresses from the 1984 Pepsi [...]
Jewelry being made from MJ’s charred hair
Creativity
It's come to this: Greedy vultures at some outfit called LifeGem claim to be making jewelry out of the charred hair from Michael Jackson's ill-fated 1984 Pepsi commercial shoot. There's [...]