If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships—whether with competitors, advertisers or even the partnership of its two to
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
After visiting 123 countries, it is safe to say that Michael Clinton, marketing president and publishing director of Hearst Magazines, is at home pretty much anywhere on the planet—and, it seems, he's brought much of the world back home with him.
New York women will be getting a pleasant surprise on their way to work this morning. Starting today, Hearst will begin handing out copies of its newest print product, a free weekly magazine called TrendingNY, at commuter hubs throughout the city.
In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer.
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.
After a strong showing in September, Hearst Magazines is looking to clean up again with its March issues on the strength of fashion, retail, luxury and beauty ads.
Hearst Magazines, with HGTV, announced Monday that the first of two test issues of HGTV Magazine would hit shelves Oct. 4.
MPA—the Association of Magazine Media—has named Michael Clinton as its new chairman, plugging a vacancy created when Jack Griffin was forced to give up that post in February after he was fired as CEO of Time Inc. The MPA board elected Clinton at its quarterly meeting, which is taking place in Washington, D.C.