How Hearst’s Executives of the Year Are Building a Magazine Company for the Future
Brand Marketing
If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring [...]
Mary Berner Kicks Off Magazine Campaign
Performance Marketing
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.
Hearst Boasts Record-Breaking March
Performance Marketing
After a strong showing in September, Hearst Magazines is looking to clean up again with its March issues on the strength of fashion, retail, luxury and beauty ads.
Hearst Hopes for Another Hit With ‘HGTV Magazine’
Performance Marketing
Hearst Magazines, with HGTV, announced Monday that the first of two test issues of HGTV Magazine would hit shelves Oct. 4.
Magazine Association Finally Finds a New Chairman
Performance Marketing
MPA—the Association of Magazine Media—has named Michael Clinton as its new chairman, plugging a vacancy created when Jack Griffin was forced to give up that post in February after he [...]