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ESPN Host Suspended Over Billboard Mocking LeBron

Convergent TV

ESPN Radio host Dan Le Batard was suspended for two days following a public jab at Cleveland Cavaliers forward LeBron James. 


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Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

Creativity

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium [...]

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The 10 Most-Shared Brands on Instagram Video

Performance Marketing

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares

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Brands Are Already Using Instagram Videos and Planning for More

Brand Marketing

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar

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The Great Brand of China

Brand Marketing

While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.