Avocados From Mexico Will Return to the Super Bowl During the First Commercial Break
Brand Marketing
Avocados From Mexico will return to the Super Bowl for its third consecutive year as a Big Game advertiser.
This Media Network Is Taking Its Storytelling Directly to Advertisers
As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of [...]
How Patron’s CMO Found Success In Selling Its Substance Over Its Style
Brand Marketing
Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead.
How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever
Brand Marketing
In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner.
How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy
Performance Marketing
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are [...]
Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine
Brand Marketing
It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception.