Metro Trains Melbourne

Dumb Ways to Die Sings ‘Deck the Halls’ for the Holidays

Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia.Tangerine Kitty, which sang on the iconic original PSA from 2012, performs a version of "Deck the Halls" here. The lyrics warn against overloading electrical sockets to power festive lights or nibbling on toxic mistletoe. ("Christmas is a time to cherish/Don't be dumb or you will perish!") The song is available to buy on iTunes, with proceeds benefiting the Salvation Army Christmas Appeal.

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year. "Starring all the characters from the viral hit Dumb Ways to Die for Metro Trains Melbourne, the game allows players to flick piranhas away from a character's private parts and defend another from a snake attack among other ways to avoid being dumb," the agency says. "Players can also pledge to 'not do dumb stuff around trains' at the click of a button." The game, developed by McCann in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries. John Mescall, executive creative director of McCann Australia, said: "With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided."

McCann in Melbourne Wins at One Show

McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre  "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro.

The Spot: Angels of Death

IDEA: Safety PSAs are gloomy and tedious and largely ignored by young people hardwired to resist them—except when they're irresistibly fun and impossible not to share with friends.