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How to Generate Response With Your Direct Mail

Performance Marketing

A lot of marketers go for flashy design with their direct mail. This can grab attention, but what if you could do something more? Can your direct mail make people [...]


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5 Direct Mail Messaging Tips

Performance Marketing

Direct mail marketing has many areas of focus, so sometimes not enough time is spent on messaging. Too many times marketers are quick to try something while not thinking it [...]

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K-Swiss Shows Why Kik Video Could Be Huge for Brands

Performance Marketing

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads [...]

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Direct Mail: A New Perspective

Performance Marketing

The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct [...]

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This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

Performance Marketing

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery.

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Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Performance Marketing

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  [...]