Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads to watch in exchange for points, and one of the first major brands to try a campaign is K-Swiss, a footwear marketer looking for a resurgence.
Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery.
In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can talk to a bot version of the movie's main character, Quinn Brenner.
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others.
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app that fits into its ad plans.
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number of venture capital firms, including heavyweight Kleiner Perkins Caufield and Byers
Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested in the messaging app based largely on its huge user base, 100 million per month,
Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and these can be five-minute-long digital photo-video collages, he added.