How to Persuade Buyers With Your Direct Mail
Performance Marketing
Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]
How to Perform Generational Targeting in Direct Mail Marketing
Performance Marketing
Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the [...]
6 Direct Mail Messaging Strategies That Work
Performance Marketing
Direct mail messaging strategies work when they're simple, unexpected, concrete, credible, and filled with emotion and stories. Here's how to create them.
What Does ‘Why’ Mean to Your Direct Mail?
Performance Marketing
“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.
Is Your Direct Mail Misunderstood?
Performance Marketing
Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the industry understand?
Direct Mail: Remember Me?
Performance Marketing
How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and [...]