Will Facebook Messenger’s Updated Platform Cause a Rise in Chatbots?
Performance Marketing
Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API.
Here’s How Yahoo’s New Messaging App Silently Combines Texting and Video
Performance Marketing
Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound.
7 Ways to Get People to Share Your Snapchat Messages, Even Ads
Performance Marketing
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for [...]
K-Swiss Shows Why Kik Video Could Be Huge for Brands
Performance Marketing
Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads [...]
Marketers Are Eager to Tap Into Snapchat’s Treasure Trove of Millennials
Performance Marketing
Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results.
Horror Film Lets You Have an Increasingly Intense Chat With the Main Character
Performance Marketing
In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. [...]