Ex-Merkley Account Leader Lands at Launchpad
Brand Marketing
A veteran account man at Merkley + Partners and McCann Erickson has landed at a smaller agency in a bigger role. Tom Lamb, who previously was an executive group account [...]
Ad of the Day: LendingTree
Brand Marketing
To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both [...]
Social Strategies Differ for Auto Brands in Super Bowl
Performance Marketing
The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Balt
Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz
Brand Marketing
Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser [...]
Smithfield Foods Hires New Creative Shop
Brand Marketing
Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot [...]
LendingTree Selects Creative Agency
Brand Marketing
Five months after hiring a media agency, LendingTree has found a new lead creative shop.