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Dentsu Aegis Is Diving Deeper Into Data, Acquiring a Majority Stake in Merkle

Brand Marketing

By Patrick Coffee

Dentsu Aegis, the advertising world's fifth-largest holding company by global revenue, doubled down on data as its key differentiator today by acquiring a majority stake in the privately held, Maryland-based [...]

Performance Marketing

Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars?

By Lauren Johnson

Performance Marketing

Facebook Brings New Partners Into Its Ad Network of the Future

By Garett Sloane

Brand Marketing

Merkle Acquires Digital Player New Control

By Kristina Monllos

Performance Marketing

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

By Christopher Heine