Merkle

Dentsu Aegis Is Diving Deeper Into Data, Acquiring a Majority Stake in Merkle

Dentsu Aegis, the advertising world's fifth-largest holding company by global revenue, doubled down on data as its key differentiator today by acquiring a majority stake in the privately held, Maryland-based performance marketing agency, Merkle.

Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising.

Facebook Brings New Partners Into Its Ad Network of the Future

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.

Merkle Acquires Digital Player New Control

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony.

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital ads fraud: "It's part of the e