Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers.
The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today.
The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to or even block the proposed $35 billion deal.
Amazon has purchased Evi, a British startup that builds voice recognition software similar to Siri, for $26 million, TechCrunch reported, crediting unnamed sources as representatives from Amazon, Evi, and ven
Not robust, but healthy with more reasonable prices. That’s how leaders of marketing firms and media outlets view the 2013 marketplace for mergers and acquisitions, in a new poll from AdMedia Partners.
For struggling tech giants AOL and Yahoo, the word of choice for executives describing their company’s strategy has been “turnaround.” But with both stocks trading at considerable discounts, some think a new word might be filtering into their vocabulary: “takeover.”
Amid an intensifying patent war in the mobile technology space, Google announced Monday morning that it plans to acquire handset manufacturer Motorola Mobility for about $12.5 billion
Do the conditions that the Federal Communications Commission imposed on the merger of Comcast and NBC Universal have any real teeth?