Roth Associates Merges With The Observatory
Brand Marketing
After six years of courting, Roth Associates and The Observatory International are tying the knot. The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth [...]
Consultants Scratch Heads Over Publicis-Omnicom Deal
Brand Marketing
It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.
Here’s Who May Gain From Publicis-Omnicom Client Fallout
Brand Marketing
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to [...]
Leaders Unveil Publicis Omnicom Group [Updated]
Brand Marketing
In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and [...]
WPP Merges G2 and OgilvyAction
Brand Marketing
WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect [...]
Fast Chat: Wendy’s CMO Discusses Campaign
Brand Marketing
Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and [...]