4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is [...]
Facetime: a Social Spring
Brand Marketing
Netflix and AMC celebrated season premieres, Arianna Huffington inspired women athletes and Meredith execs hosted the Iconic Beauty Awards breakfast.
How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’
At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd.
Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier
Performance Marketing
Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands.
Infographic: Women’s Media Consumption Habits
Brand Marketing
As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers.
Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York
Brand Marketing
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.