How Advertising Powers China’s IPO Darling Alibaba
Performance Marketing
Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles [...]
Campbell Ewald’s Chief Marketer Can’t Talk About Cadillac
Brand Marketing
Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46
Meet the Most Suspect Publishers on the Web
Performance Marketing
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers [...]
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]
Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But [...]
Social Strategies Differ for Auto Brands in Super Bowl
Performance Marketing
The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Balt