Fans of the Coen Brothers can look for their work during the Super Bowl on Feb. 5. Joel and Ethan Coen have directed a new Super Bowl ad, their first in 15 years—a 30-second spot for the Mercedes-AMG brand, a new point of differentiation from the luxury automaker.
Follow Mercedes-Benz on Instagram, and you'll soon learn two things: It posts several times a day across the brand's properties, and people eat it up.
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.
Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays marketers. Check them out below.
Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.
For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more to why automakers are first movers on practically every new type of digital promo.
Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to be the first brand to run Instagram and Facebook ads in tandem.
As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV.