Cars.com Gasses Up for the Super Bowl
Cars.com on Friday confirmed that it has signed on for NBC’s Super Bowl XLVI roster, purchasing a 30-second spot that will air in the third quarter. With its latest Super [...]
Mercedes sucks you back from a simple life
Creativity
This Mercedes-Benz spot from German agency Jung von Matt presents a corporate dweeb who chucks it all to live “the simple life” as a shaggy mountain man. He looks like [...]
New Mercedes ads inspired by old dead guy
Creativity
Mercedes-Benz's new marketing campaign is a celebration of how far the brand has come since Gottlieb Daimler (who died in 1900) first fell asleep on blueprints for his Grandfather Clock [...]
Mercedes can make you Grim-Reaper-proof
Creativity
It's never a good sign when the Grim Reaper suddenly shows up shotgun. This German spot presents an urbane, apologetic personification of death—sort of like an uncle from out of [...]
Mercedes gladly smashes up own museum
Creativity
This Mercedes-Benz ad from Merkley + Partners is extremely well edited and directed. Almost the entire 30 seconds are a prelude to the 2010 E-Class crashing through the clear wall [...]
Mercedes chases away your sleep monsters
Creativity
This new Mercedes-Benz ad from German agency Jung Von Matt is shot in such a way—lit almost entirely from the car's headlights—that it has a cool, ethereal quality that separates [...]