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Why GoPro’s Instagram Strategy Should Catch Apple’s Eye

Performance Marketing

The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. [...]


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8 Big, Fat Stats From Advertising Week

Performance Marketing

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that [...]

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The 10 Best Branded Instagram Videos of the Week

Performance Marketing

It makes sense that taking Instagram viewers where they've probably never been before is a winning strategy for brands such as GoPro and National Geographic.

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The 10 Best Branded Instagram Videos of the Week

Performance Marketing

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as [...]

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Editors Pan Fashion Week’s Smorgasbord of Sponsorships

Brand Marketing

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for [...]

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How 9 New York Fashion Week Sponsors Fared on Social This Year

Performance Marketing

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained [...]