Six Automakers’ Super Bowl Ads Claim Spots On Top 10 Branded Video Chart
Performance Marketing
Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidI
Ad of the Day: Mercedes-Benz Just Made a Great Fashion Ad, and It’s a Total Piss-Take
Brand Marketing
As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve. Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is [...]
Here Are the Top TV Advertisers of 2014
Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists [...]
Selena Gomez Takes a Page Out of Taylor Swift’s Instagram Songbook
Performance Marketing
Last week, Taylor Swift was the No.
10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7
Performance Marketing
Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.