Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks.
Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards judging, I wondered if it might be 1955:
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard some of the traditional reasons why you bothered: that most women prefer it, that most employers prefer it, that it makes a guy look younger.
Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile.
IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the world." And he declares his allegiance to the Dutch lager in a new global campaign from Wieden + Kennedy timed to the release of the latest Bond movie, Skyfall.