Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men
Performance Marketing
Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks.
Men Like Mobile Ads More Than Women
Brand Marketing
Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile.
First Mover: Joanna Coles
Performance Marketing
Specs Age 50 New gig Editor in chief, Cosmopolitan Old gig Editor in chief, Marie Claire
The Spot: Bond’s Favorite Beer
Brand Marketing
IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the [...]