Melissa McCarthy

Melissa McCarthy Will Star in Kia’s 60-Second Super Bowl Ad for the Niro Hybrid

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year's game.

Brands Make a Match With Dating Apps

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also top marketers.

Ad of the Day: Melissa McCarthy Is Game for Old Navy’s Black Friday Campaign

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever.

Are Magazines Downplaying the Figures of Plus-Size Stars?

Elle magazine has come under fire for allegedly downplaying the plus-size figure of actress Melissa McCarthy on its latest cover. Critics are saying Elle purposely tried to hide the Bridesmaids […]

FX Lands Warner’s ‘Mike & Molly’

In what can be characterized as one hell of a bargain, FX has landed the off-network rights to the Warner Bros. Domestic Television comedy Mike & Molly for about half the market rate.