After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year's game.
Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also top marketers.
Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever.
Elle magazine has come under fire for allegedly downplaying the plus-size figure of actress Melissa McCarthy on its latest cover. Critics are saying Elle purposely tried to hide the Bridesmaids […]