Why Pharmaceutical Advertising Is Virtually Absent From the Web
Brand Marketing
Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman
Can You Hear the Tone Hidden in This ‘Vision Test’?
Creativity
Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new [...]
Ads Create Optical Illusions to Highlight Hospital’s Cramped Conditions
Creativity
Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in [...]
Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope
Creativity
Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed. [...]
Ad of the Day: St. John Ambulance
Brand Marketing
Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning [...]
Toshiba’s Human Guinea Pig Offends Real Test Subjects
Creativity
You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the [...]