UM Lands CVS Media Account, the Agency’s Second Big Win of the Summer
Brand Marketing
So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the [...]
Converse Hires a New Agency to Plan and Buy Media
Brand Marketing
Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, [...]
Acura’s Social Strategy for March Madness Centers on 103 Memes
Performance Marketing
For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership [...]
Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace
Brand Marketing
Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.
MediaVest Promotes Three of Its Own to Key Leadership Roles
Brand Marketing
In his latest leadership moves, MediaVest CEO Brian Terkelsen has turned to insiders. For example, Sarah Kramer, a MediaVest veteran who most recently was president of client leadership and a [...]
Bloomin’ Brands Shifts Its Media Account to a New Agency
Brand Marketing
Bloomin' Brands is moving on.