MediaVest Worldwide

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.

Do NewFronts Really Affect TV Pricing?

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts are going to make that much difference when it comes to moving ad dollars.

History Springs Into Action

History will not be repeating itself this year.