Mediaocean

Facebook Brings New Partners Into Its Ad Network of the Future

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.

AOL’s Armstrong Reflects on NewFront Season

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning.

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far.

Pandora Audience Segments Synced to Mediaocean, Strata

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences.

Eight Digital Trends to Watch in 2013

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this time last year even knew what Pinterest was, let alone predicted its popularity explosion? With that being said, Adweek is attempting to make some educated guesses about where this industry might be headed.