Medialink

7 Emerging Conferences Every Advertising Professional Should Know About

More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and discover new meaning for their customers. While there’s […]

This Radio Industry Legend Is Now Transforming the Podcasting Scene

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname.

Why Visual Search Will Become a Marketing Obsession in the Coming Years


What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?

Why Global Brands and Ad-Tech Companies Are Converging in Germany

Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that fostered Germany's tech scene to a global gathering of big-name brands, agencies and ad-tech companies.

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World’s Reckoning

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the industry.

Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions

Two key and thorny themes will dominate the dialog during Cannes Lions this year.

21st Century Fox Hopes to Complete its Massive Media Review By Year’s End

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal.

Medialink Brings Together ‘Friends of the Company’ for DCNF Kick-off

Floor-to-ceiling windows at Glasshouse 21 on Manhattan's west side offered phenomenal views of the Hudson River and beyond during the Medialink NewFront Monday morning.

MediaLink’s Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare