Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series.
Keith Lusby has been named executive director of Mediahub's lead office in Boston. The agency, part of IPG's Mullen Lowe network, promoted Lusby from svp, group media director, as part of a broader management reorganization. Among other things, that reorganization frees up time for Mediahub president John Moore to concentrate on the agency's plans for expansion, with the U.K.
Mullen Lowe will strive to reach "new audiences in new places" early next year when it launches its first work for the California Avocado Commission, an account the agency just added following a review.
The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying is currently handled as part of its general media account.
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing […]
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about $80 million a year.
After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful […]
Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops as Spark, Initiative, Mindshare, Havas Media, Carat and mediahub/Mullen, the 2013 Media All-Stars represent the best of the best in the business today.
Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after a review. Annual media spending on the assignment is estimated at $10 million.