mediahub

Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series.

Executive Moves at Mullen Lowe’s Mediahub Allow It to Set Sights on Expansion

Keith Lusby has been named executive director of Mediahub's lead office in Boston. The agency, part of IPG's Mullen Lowe network, promoted Lusby from svp, group media director, as part of a broader management reorganization. Among other things, that reorganization frees up time for Mediahub president John Moore to concentrate on the agency's plans for expansion, with the U.K.

California Avocado Commission Hires Mullen Lowe to Increase the Brand’s Reach

Mullen Lowe will strive to reach "new audiences in new places" early next year when it launches its first work for the California Avocado Commission, an account the agency just added following a review.

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying is currently handled as part of its general media account.

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.

Meet the 13 Most Admired Media Agency Execs of 2015

It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing […]

Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business

Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about $80 million a year.

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful […]

The 12 Smartest Media Agency Execs in the Business Today

Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops as Spark, Initiative, Mindshare, Havas Media, Carat and mediahub/Mullen, the 2013 Media All-Stars represent the best of the best in the business today.

Martin Agency Reunites With Bootmaker

Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after a review. Annual media spending on the assignment is estimated at $10 million.