Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. [...]
Meet the 13 Most Admired Media Agency Execs of 2015
Brand Marketing
It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing [...]
Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business
Brand Marketing
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals [...]
When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]
Brand Marketing
After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful [...]
The 12 Smartest Media Agency Execs in the Business Today
Brand Marketing
Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops [...]
Martin Agency Reunites With Bootmaker
Brand Marketing
Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots [...]