These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016
Brand Marketing
Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to [...]
We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other
Performance Marketing
Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads [...]
Facetime: Fall Fetes Featuring Award Winners and Heavy Hitters
Brand Marketing
Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys [...]
The GSK-Novartis Deal Triggered This Global Media Pitch
Brand Marketing
GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.
Monsters of Advertising: Recognize These 13 Horrible Beasts From Your Agency?
Brand Marketing
MediaCom is lurching, zombie-like, toward the Cannes Lions festival with a real horror show of a session planned for this Sunday. And it's bringing all kinds of monsters of the [...]
Adweek’s Inaugural Power List Reflects Disruption in the Ad Industry
Brand Marketing
James Cooper Photo: Alfred Maskeroni Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted.