Meet the 12 Most Successful Media Agency Execs in Southern California
Brand Marketing
Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much [...]
MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles
Brand Marketing
MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included [...]
5 Secrets to Making a Winning Media Plan
Brand Marketing
I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must [...]
Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account
Brand Marketing
German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest [...]
MediaCom Promotes Jon Gittings to Run Strategy In Americas
Brand Marketing
MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network.
Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs
Brand Marketing
The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new [...]