How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game
Performance Marketing
There are a whole lot of kids on Kik, which is getting increasingly serious about its advertising technology. With 40 percent of U.S. teens on the mobile messaging app, according to [...]
Mobile, Facebook App Users Prefer Ad-Supported Versus Paid
Performance Marketing
Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month.