Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key [...]
Lead Nurturing: How to Launch a New $1 Million Revenue Stream
I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew [...]
Finding a Place for Legacy Media in Your Revenue Mix
Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely [...]
Media Pitch: Kaleida Wants to Help Publishers Surface The Most Relevant, Timely Content
Data-driven startup Kaleida wants to help journalists work more efficiently so that their content makes the greatest impact online. The newly launched data platform provides insights about the online media [...]
Living With (and Working Against) Fake News
Performance Marketing
First, let me say this is not a political post. Sometimes, understandably, I garner partisan comments and critiques on my marketing observations about elections and campaigns, or current events and [...]
The Next Killer App Isn’t What You Think
Many of you have relied on my prescience about the future of media for decades. Today I want to discuss a couple technologies that will and will not be “Game [...]
Publishers Buying Marketing Agencies Is Just One Sign of the Times
Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come [...]
Why Media Agencies Have to Shed Tradition as Fast as Possible
Brand Marketing
Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]
Ev Williams Thinks Digital Advertising Is Broken. Here’s Why He’s Wrong.
Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for [...]
BoSacks Speaks Out: A Salute to the Evolving Publishing Industry
At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry [...]