How Spotify’s Danielle Lee Amplifies Women’s Voices in Music
Danielle Lee took a circuitous route to her global vp role at Spotify, with stops at Showtime, AT&T and Vevo along the way. Danielle has had a charmed career, but only [...]
Where Do You Start? Teaching Direct Marketing to College Students
Performance Marketing
What’s the best approach to engage college kids in understanding direct marketing? Principles first; metrics second? Or Metrics first; principles second?
Why NBCUniversal’s Linda Yaccarino Says Not to Stay in Your Own Lane
As NBCUniversal’s Linda Yaccarino gears up for another frenzied upfront season, the veteran sales leader set aside some time to share why a successful career is all about “curiosity and [...]
Iconic Editor Tina Brown on Amplifying Unheard Female Voices
As an award-winning journalist, editor, author, podcaster and founder of this week’s 10th annual Women in the World summit, which will run from April 10th to 12th in New York, there’s much [...]
Katie Couric & Top Leaders On The State Of Women In Media And Ads
This past summer, at The Girls’ Lounge in Cannes, top leaders met to discuss the impact on perceptions of gender driven by as many as 4,000 advertising messages a day [...]
Why Direct Mail Is the Rodney Dangerfield of Media
Performance Marketing
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake. And yet, like the famed Energizer Bunny, the mail channel [...]
‘Who Cares?’ Online May Overtake Offline Spending in 2018
Performance Marketing
I found it quaint when my server at a hotel restaurant came up to me and said this morning, “Would you like to see today’s paper with your breakfast?”
The Facebook Apocalypse Just Hit, But Don’t Freak Out
Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their [...]
Are Readers the Answer to Publishing’s Revenue Question?
Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their [...]
Political Polarization? The Medium Is the Message
Performance Marketing
I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He could no longer abide [...]