Media

Why Media Agencies Have to Shed Tradition as Fast as Possible

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein

Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token.

Why the Conversational Power of Podcasting Is the Future of Advertising

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, between brands and consumers. I wonder,

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.

Q&A: How the New Chief Editor of Sports Illustrated Plans to Keep It at the Forefront

Chris Stone may not have officially started his gig as editorial director at Sports Illustrated, but the Time Inc.

ANA Report Finds Execs Knew of ‘Pervasive’ Use of Nontransparent Media Practices

In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where "senior exe

How More Precise Data Science Will Be Advertising’s Ultimate Savior

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is.

Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new CFO Kathryn Mikells stressed the need for bette

4 Digital Trends That Will Redefine the Modern Media Agency

Nearly 10 years ago, I read a paper that fundamentally changed my point-of-view on what a successful agency would need to become in the future. Doug Ray 

It’s Time for Marketers to Embrace the ‘Show, Don’t Tell’ Media Economy

If you asked me to tell you what I think the future of media and advertising will look like, I actually wouldn't tell you anything. I would, however, show you my two smartphones, where I conduct 80 percent of my daily business.