The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the push is a campaign that focuses on precision and includes TV spots and online ads on sites such as YouTube and AOL. Leo Burnett is the brand's lead creative agency and DigitasLBi creates its digital ads.
Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm estimated global spending will grow 5 percent in 2014 and an additional 5 percent in 2015.
ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013.