Media Spending

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.

Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.

GMC Touts Precision in New Ads from Leo Burnett

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the push is a campaign that focuses on precision and includes TV spots and online ads on sites such as YouTube and AOL. Leo Burnett is the brand's lead creative agency and DigitasLBi creates its digital ads.

Bloomin’ Brands Shifts Its Media Account to a New Agency

Bloomin' Brands is moving on.

North American Ad Spending Could Top Pre-Recession Levels This Year

Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm estimated global spending will grow 5 percent in 2014 and an additional 5 percent in 2015. 

ZenithOptimedia Expects Ad Spending to Rise in Each of the Next 3 Years

ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013.

GroupM Revises 2013 Global Ad Spending Downward

GroupM revised its global 2013 ad spending forecast down to 3.4 percent growth to $507 billion, compared to the 4.5 percent increase predicted in December.