Reckitt Benckiser Expands Its Media Agency Roster
Brand Marketing
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business.
GroupM, OMG Land Bulk of GSK’s Media Business
Brand Marketing
GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, [...]
MEC Wins GE’s Media Business Overseas
Brand Marketing
General Electric has hired WPP’s MEC to handle media planning and buying outside of the U.S. after a review. In addition, MEC will handle search engine media responsibilities globally. GE [...]
Carnival Searches for Media Agency
Brand Marketing
Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending.
GroupM’s Nestlé Win Was a Family Affair
Brand Marketing
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, [...]
Nationwide Reviews Media Business
Brand Marketing
Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include [...]