Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability
Performance Marketing
After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that [...]
How the MRC Is Transitioning From Measuring Desktop Viewable Ads to Mobile
Performance Marketing
Advertisers are starting to demand chargeable mobile impressions from the Media Rating Council after it announced plans in May to
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Performance Marketing
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media [...]
Google Sets New Viewability Standard for Web Ads
Performance Marketing
Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web.
Advertisers Seem to Care More Than Publishers About Seeing Ads
Performance Marketing
Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people [...]
Ad Viewability Debate Disrupts the Marketplace
Performance Marketing
Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. [...]