Media Outlook 2019: Spell Marketing with a ‘D’
Performance Marketing
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]
L’Oreal’s Luxury Brands Make Shift in Comms Planning
Brand Marketing
It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal, [...]
This Media Agency Gets a Windfall Out of Bayer’s Merck Deal
Brand Marketing
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at [...]
Starcom Defends Another Key Account in A-B InBev
Brand Marketing
Another major Starcom account is in review.
Reckitt Benckiser Reviews Its Global Media Account
Brand Marketing
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not [...]
Spark Wins Ace Hardware’s Media Duties
Brand Marketing
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned.