Creative brilliance doesn't require a big budget—but it does require a big idea. And this week, we're looking at some of the year's best.
I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.
Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team.Tamara Alesi and Andy Littlewood have been named managing partners.
Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan.
It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal, is shifting U.S.
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed.Annual media spending is estimated at $150 million. The shift came without a pitch.
Reckitt Benckiser has launched a global review of its media planning and buying business.The review encompasses both traditional and digital media buying. A global media spending figure was not immediately available, but it is believed to exceed $500 million annually.
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned.
Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star, on June 3 in print, online and on the iPad. (Rising Star recognizes a young executive who has achieved outsize success for his or her age.)