Buying Is Also Part of A-B InBev’s Media Review
Brand Marketing
Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search.
Spark Wins Ace Hardware’s Media Duties
Brand Marketing
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned.
2013 Media All-Stars Call for Submissions
Brand Marketing
Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising [...]
Starcom Joins Esurance Media Roster
Brand Marketing
Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the [...]
The Man Who Took on Nielsen
It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling.
Everything You Know About the Media Biz Is About to Change
Brand Marketing
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly.