Media Buying

The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers.

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images

MediaCom Bolsters Digital With New Leadership, Including First ‘Head of Knowledge’

Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team. Tamara Alesi and Andy Littlewood have been named managing partners.

General Mills Awards Global Media Duties to Mindshare

Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan.

SC Johnson Bundles Media Buying at PHD

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.  Previously, the business had been split between Maxus (traditional media) and PHD (digital media).

The New Movie Studio Behind The Gift Hires Horizon

Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015.

This Media Agency Gets a Windfall Out of Bayer’s Merck Deal

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150 million. The shift came without a pitch.

Buying Is Also Part of A-B InBev’s Media Review

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search.

Fewer Than a Quarter of Marketers Have Used Programmatic Buying

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works and have used it in practice.