How to Fix the Problem When Big Data Fails in Digital Media Planning
Brand Marketing
Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter [...]
On Magazines, 21st Century Love & Bias Among Media Buyers
I am pretty sure that most of us have been unceremoniously dumped in our youth by a boyfriend or a girlfriend at one time or another. I am sure some [...]
Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter
While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself [...]
Catalyst S+F Brings Flash Sales to Ad Buying
Performance Marketing
Marketing consultancy Catalyst S+F has come up with a new way to connect media buyers with ad inventory—and for inspiration, it looked to consumer sales sites like Gilt Groupe.
Ad Agencies Register Concern on Economy
Brand Marketing
On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their [...]
On the ‘Power of Print’ Campaign
The campaign claims to target advertisers, shareholders and industry influencers. Well listen up, my friends, because you just insulted them all