CarMax Awards Its Media Business
Brand Marketing
CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed. The selection came after a review in which OMD and Vizeum were the other [...]
Office Depot’s Review Follows Merger With OfficeMax
Brand Marketing
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Nestlé Begins Corporate Image Search as Digital Review Continues
Brand Marketing
Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster.
UM Wins Build-A-Bear Workshop
Brand Marketing
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.
The RFP Is Out in New Jersey’s Lottery Review
Brand Marketing
The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at [...]
Direct General Shifts Media Business
Brand Marketing
Direct General has shifted its media business to MediaCom in New York. Annual media spending for the car insurance company is estimated at $20 million.