CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed. The selection came after a review in which OMD and Vizeum were the other finalists, sources said. Media spending approaches $70 million a year, according to Kantar Media. The assignment previously was in house.
Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said.
Nordstrom has found a new agency for its media account.Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.
MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million.The shop, a unit of WPP Group's GroupM, succeeds Publicis Groupe's Starcom on the business. Starcom had handled the account for more than a decade.
Airbnb has awarded Starcom its global media business after a review.The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could approach $40-50 million next year.
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster.
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.
The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business.The advertising budget—including media spend and agency fees—is projected at $22 million in the state's next fiscal year, which begins July 1.
Direct General has shifted its media business to MediaCom in New York.Annual media spending for the car insurance company is estimated at $20 million.